Research

Publications (Journal)

Krijestorac, Haris, Rajiv Garg, and Prabhudev Konana. "Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing." Production and Operations Management (2021). (ssrn)

Krijestorac, Haris, Rajiv Garg, and Vijay Mahajan. "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls." Information Systems Research (2020). (ssrn)

Butler, John Sibley, Rajiv Garg, and Bryan Stephens. "Social networks, funding, and regional advantages in technology entrepreneurship: an empirical analysis." Information Systems Research (2019). (ssrn)

Stephens, Bryan, John Sibley Butler, Rajiv Garg, and David V. Gibson. "Austin, Boston, Silicon Valley, and New York: Case studies in the location choices of entrepreneurs in maintaining the Technopolis." Technological Forecasting and Social Change 146 (2019): 267-280.

Garg, Rajiv, and Rahul Telang. "To be or not to be linked: Online social networks and job search by unemployed workforce." Management Science 64, no. 8 (2018): 3926-3941. (ssrn, video)

Garg, Rajiv, and Rahul Telang. "Inferring app demand from publicly available data." MIS Quarterly (2013): 1253-1264 (ssrn, wiki)

Garg, Rajiv, Michael D. Smith, and Rahul Telang. "Measuring information diffusion in an online community." Journal of Management Information Systems 28, no. 2 (2011): 11-38. (ssrn)

Working Papers

Hotkar, Parshuram, Rajiv Garg, Kristen Sussman. "Sequential Social Media Advertising: An Empirical Study of Micro Communities and Targeting." (ssrn)

Krijestorac, Haris, Rajiv Garg, and Maytal Saar-Tsechansky. "Personality-Based Content Engineering for Rich Digital Media." (ssrn)

Garg, Rajiv, Bryan Stephens, and John Butler. "Specialization vs. Generalization: Analyzing Skill Transferability for Predicting Career Trajectories in High-Tech." (ssrn)

Garg, Rajiv, Yuxin Zhang, Linda Golden, and Patrick Brockett. "Rapid Damage Estimation for Natural Disasters: An Iterative Learning Framework." (ssrn)

Zhang, Yuxin, Rajiv Garg, Linda Golden, and Patrick Brockett. "Predicting Cryptocurrency Movement: Analysis of Blockchain Transaction Graph." (ssrn)

Garg, Rajiv, and Anitesh Barua. "The Like Economy: A Randomized Field Experiment to Assess the Value of Social Influence and Signaling." (ssrn, video)

Garg, Rajiv, Raj Raghunathan, and Frenkel Terhofstede. "Personality Matching for Improving Mobile In-App Advertising Effectiveness."

Garg, Rajiv, Linda Golden, and Patrick Brockett. "Not All Reviews are Created Equal: Machine-based Weighting of Reviews for Rating Prediction."

Publications (Peer-Reviewed Proceedings)

Krijestorac, Haris, Rajiv Garg, and Maytal Saar-Tsechansky. "Personality-Based Content Engineering for Rich Digital Media." BLED 2019 Proceedings. 13 (2019).

Krijestorac, Haris, Rajiv Garg, and Maytal Saar-Tsechansky. "The Role of Personality in the Diffusion of Digital Media." International Conference on Information Systems (ICIS) (2018)

Garg, Rajiv, Patrick Brockett, Linda L. Golden, and Yuxin Zhang. "Rapid Assessment of Customer Marketplace in Disaster Settings through Machine Learning, Geospatial Information, and Social Media Text Mining: An Abstract." In Academy of Marketing Science World Marketing Congress, pp. 479-480. Springer, Cham, 2018.

Golden, Linda L., Marco Bravo, Patrick Brocket, Christopher Emrich, Alex Gamble, Rajiv Garg, Colleen Jones et al. "Special Session: An Abstract on “Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond”." In Academy of Marketing Science World Marketing Congress, pp. 475-476. Springer, Cham, 2018.

Krijestorac, Haris, Rajiv Garg, Vijay Mahajan, and Frenkel ter Hofstede. "Understanding Spillover Effects in Consumption of Rich Digital Media." International Conference on Information Systems (ICIS) (2017).

Krijestorac, Haris, Rajiv Garg, and Prabhudev Konana. "Digital embeddedness and its effect on organizational decision-making." International Conference on Information Systems (ICIS) (2017).

Garg, Rajiv, and Rahul Telang. "Role of online social networks in job search by unemployed individuals." International Conference on Information Systems (ICIS) (2012).

Garg, Rajiv, Michael D. Smith, and Rahul Telang. "Discovery of music through peers in an online community." In 2011 44th Hawaii International Conference on System Sciences, pp. 1-10. IEEE, 2011.

Hespanha, Joao P., Margaret McLaughlin, Gaurav S. Sukhatme, Minoo Akbarian, Rajiv Garg, and Weirong Zhu. "Haptic collaboration over the internet." In Fifth Phantom Users Group Workshop. 2000. (html)

Garg, Rajiv, Ankita Agarwal, and J.P. Tiwari. "Intelligent System for Hospital Organizations." In Proceedings of National Conference on Intelligent Computing and Software, Varanasi, India (2000).

Garg, Rajiv, Shilpi Joshi, and J.P. Tiwari. "An Expert System For Motion Control of Robotic Manipulator." In Proceedings of National Conference on Intelligent Computing and Software, Varanasi, India (2000).

Dutt, V.K., and Rajiv Garg. "Strategy for Introduction of Linear Induction Motor (LIM) Based Urban Transport System in India – An Economic Analysis." In Proceedings of International IEEE Workshop on Linear Induction Motor (LIM) Systems, Varanasi, India (Nov’1999).

Conference Presentations

2019

  • Rajiv Garg, and Parshuram Hotkar (2019) Sequential Social Media Advertising, Conference on Digital Experimentation (CODE@MIT), Boston, MA

  • Haris Krijestorac, Rajiv Garg, Maytal Saar-Tsechansky (2019) Personality-Based Content Engineering for Rich Digital Media, INFORMS Conference on Information Systems and Technology (CIST), Seattle,WA

  • Rajiv Garg, Pat Brockett, Linda Golden, Yuxin Zhang (2019); Predicting Cryptocurrency Movement:Analysis of Blockchain Transaction Graph, INFORMS Annual Meeting, Seattle, WA

  • Rajiv Garg, Pat Brockett, Linda Golden, Yuxin Zhang (2019); Predicting Cryptocurrency Movement:Analysis of Blockchain Transaction Graph,Statistical Challenges in E-commerce Research (SCECR), Hong Kong

  • Haris Krijestorac, Rajiv Garg, Maytal Saar-Tsechansky (2019) Personality-Based Content Engineeringfor Rich Digital Media, 32nd Bled eConference (Humanizing Technology for a Sustainable Society), Slovenia

  • Preeti Chopra, and Rajiv Garg (2019) Determining the Relationship between Personality and Depression using MIDUS Data, 27th Annual Meeting ”Prevention Science in a Big Data World, San Francisco, CA

2018

  • Haris Krijestorac, Rajiv Garg, Maytal Saar-Tsechansky (2018) Predicting Popularity of Rich Digital Media Using Content Features, INFORMS Data Science Conference, Phoenix, AZ

  • Rajiv Garg, Pat Brockett, Linda Golden, Yuxin Zhang (2018); Understanding the Customer Market-place through Machine Learning, Geospatial Information and Social Media Text Mining, AMS World Marketing Congress, Porto, Portugal

  • Rajiv Garg, John Butler, and Bryan Stephens (2018); Which Way I Ought to Go? Career Trajectories of Entrepreneurs, Executives, and Senior Managers in High-Tech,Statistical Challenges in E-commerceResearch (SCECR), Rotterdam, Netherlands

  • Rajiv Garg, Raj Raghunathan, Frenkel Terhofstede (2018); Personality Matching for Improving Mobile In-App Advertising Effectiveness,Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands

  • Haris Krijestorac, Rajiv Garg, Vijay Mahajan, and Frenkel Terhofstede (2018); Cross-Platform Spillover Effects in Consumption of Rich Digital Media: A Quasi-Experimental Analysis Using Synthetic Controls, Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands

  • Haris Krijestorac, Rajiv Garg (2018); Predicting Popularity of Rich Digital Media Using Content Features,Statistical Challenges in E-commerce Research (SCECR), Rotterdam, Netherlands

  • Rajiv Garg, Pat Brockett, Linda Golden, Yuxin Zhang (2018); Rapid Estimation of Disaster Relief Fund Distribution: Iterative Learning with Diverse Data Inputs, Production and Operations Management Annual Conference (POMS), Houston, TX

  • Haris Krijestorac, Rajiv Garg (2018); Predicting Popularity of Rich Digital Media Using Content Features, Production and Operations Management Annual Conference (POMS), Houston, TX

2017

  • Parshuram Hotkar, and Rajiv Garg (2017) Sequencing Social Media Advertising Campaigns,DSI Con-ference, India

  • Pat Brockett, Rajiv Garg, Linda Golden, Yuxin Zhang (2017), Rapid Estimation of Disaster Relief Fund Distribution: Iterative Learning with Diverse Data Inputs,Advances in Predictive Analytics Conference, University of Waterloo, Canada (invited keynote)

  • Rajiv Garg, Raj Raghunathan, Frenkel Terhofstede; (2017) Mobile In-App Advertising Strategies forImproved CTR and Ad-Retention,Workshop on Information Systems and Economics (WISE), Seoul, S. Korea

  • Haris Krijestorac, Rajiv Garg, Vijay Mahajan, and Frenkel Terhofstede (2017) Cross-Platform Spillover Effects in Consumption of Rich Digital Media,Conference on Information Systems and Technology (CIST), Houston, TX

  • Parshuram Hotkar and Rajiv Garg (2017) Sequencing Social Media Advertising Campaigns, INFORMS Annual Meeting (Social Media Analytics), Houston, TX (best student paper award)

  • Haris Krijestorac, Rajiv Garg, Vijay Mahajan, and Frenkel Terhofstede (2017) Cross-Platform Spillover Effects in Consumption of Rich Digital Media,Marketing Science Conference, Los Angeles, CA

  • Rajiv Garg, Raj Raghunathan, Frenkel Terhofstede; (2017) Personality Matching for Improving Mobile In-App Advertising Effectiveness,Marketing Science Conference, Los Angeles, CA

  • Parshuram Hotkar and Rajiv Garg (2017) Sequencing Social Media Advertising Campaigns, POMS Conference, Seattle, WA

2016

  • Parshuram Hotkar and Rajiv Garg (2016) Sequencing Social Media Advertising Campaigns, Conferenceon Digital Economy (CODE), Hyderabad, India

  • Rajiv Garg, and Anitesh Barua (2016) The Like Economy: A Randomized Field Experiment to Assess the Value of Social Influence and Signaling,Statistical Challenges in E-commerce Research (SCECR), Naxos, Greece

  • Haris Krijestorac, Rajiv Garg, Prabhudev Konana (2016); Impact of Digital Embeddedness on Organizational Purchase Behaviors,POMS Annual Conference, Orlando, FL

2015

  • Rajiv Garg, John Butler, and Bryan Stephens (2015) Social Networks and Regional Advantages in Technology Entrepreneurship,Workshop on Information Systems and Economics (WISE), Dallas, TX

  • Rajiv Garg, and Anitesh Barua (2015) The Like Economy: A Randomized Field Experiment, Workshop on Information Systems and Economics (WISE), Dallas, TX

  • Haris Krijestorac, Rajiv Garg, Prabhudev Konana (2015); Impact of Digital Embeddedness on Organizational Purchase Behaviors, INFORMS Annual Meeting, Philadelphia, PA

2014

  • Rajiv Garg, and Anitesh Barua (2014) The Like Economy,INFORMS Annual Meeting, San Francisco,CA

2013

  • Rajiv Garg, and Rahul Telang (2013) Mobile App Demand and Price Elasticity,INFORMS AnnualMeeting, Minneapolis, MN

  • Rajiv Garg, and Rahul Telang (2013) App Economy: Estimating Demand and Cost Structure, The NBER Economics of IT and Digitization Workshop, Boston, MA

2012

  • Rajiv Garg and Rahul Telang (2012) Estimating the Cost and Demand Structure of Investment in App Innovation, Workshop on Information Systems and Economics (WISE), Orlando, FL

  • ·Rajiv Garg and Rahul Telang (2012) Deep Dive on LinkedIn: Maximizing the Job Search Outcomes from Online Social Networks,INFORMS Annual Meeting (invited), Phoenix, AZ

  • Rajiv Garg and Rahul Telang (2012) To Be or Not to Be Linked on LinkedIn: Online Social Networks and Job Search,The NBER Economics of IT and Digitization Workshop, Boston, MA

  • Rajiv Garg and Rahul Telang (2012) Linking on LinkedIn: An Empirical Analysis of Job Search using Online Social Networks,The ZEW Conference on Information and Communication Technologies,Mannheim, Germany

  • Rajiv Garg and Rahul Telang (2012) Me, My Online Friends, and My Job Search: An Empirical Analysis Measuring the Role of Online Social Connections,Statistical Challenges in e-Commerce Research (SCECR), Montreal, Canada

  • Rajiv Garg and Rahul Telang (2012) Do Social Connections Help in Finding a New Job? The XVIII Organization Science Winter Conference (OSWC) (pre), Steamboat Springs, CO

2011

  • Rajiv Garg and Rahul Telang (2011) Do Online Social Ties Help in Job Search?,Workshop on Information Systems and Economics (WISE), Shanghai, China

  • Rajiv Garg and Rahul Telang (2011) Linking on LinkedIn.com: An Empirical Analysis of Job Searchon Online Social Networks,Winter Conference on Business Intelligence, Salt Lake City, UT

2010

  • Rajiv Garg, David Krackhardt, Mike Smith, and Rahul Telang (2010) Estimating Diffusion of Music on an Online Social Network,Winter Conference on Business Intelligence, Salt Lake City, UT

2009

  • Rajiv Garg, David Krackhardt, Mike Smith, and Rahul Telang (2009) Peer Influence and Information Diffusion in Online Networks: An Empirical Analysis,Conference on Information Systems and Technology (CIST), San Diego, CA

  • Rajiv Garg, David Krackhardt, Mike Smith, and Rahul Telang (2009) Peer Influence and Information Diffusion in Online Networks,Symposium on Statistical Challenges in Electronic Commerce Research (SCECR), Pittsburgh, PA

2002, 2001

  • Rajiv Garg, Wei-Min Shen (2002) 3D Docking in Metamorphic Robots (poster), National Conference on Robotics, Naval Research Lab, Washington DC

  • 2001·Rajiv Garg, Minoo Akbarian, Joo P. Hespanha, Margaret McLaughlin, Gaurav S. Sukhatme (2001)Haptic Rendering of Earthquake Maps,Integrated Media Systems Center Annual Conference, Los An-geles, CA·

  • Rajiv Garg, Minoo Akbarian, Weirong Zhu, Joo P. Hespanha, Margaret McLaughlin, Gaurav S. Sukhatme (2001) Interaction of Heterogeneous Haptic Devices Over the WWW, Integrated Media Systems Center Annual Conference, Los Angeles, CA

Whitepapers & Articles

Rajiv Garg, Mike Smith, Rahul Telang, "The Role of Peer Influence in Marketing on Online Social Networks" International Association of Business Communicators (2009)

Rajiv Garg. "Agile Software Development – NI Software Engineering Process" National Instruments (2005)

Rajiv Garg. "Data Acquisition in Microsoft .NET and Measurement Studio" National Instruments (2004)

Rajiv Garg. "Transition from Traditional NI-DAQ to NI-DAQmx in LabWindows/CVI" National Instruments (2004)

Rajiv Garg. "e-Video Learning: Low Cost HR Consulting Solutions" TTG Consultants (2003)

Rajiv Garg. "Search Engines: Architecture to Optimization" TTG Consultants (2003)